"Positioning and branding ultimately comes down to what the consumer decides, not to what you decide." - Guy Kawasaki (Ted x Berkeley Talk), The Art of Innovation.
Today I was researching some System Integration companies and found this video on Cognizant's website that I found interesting. It was reinforcing of a lunchtime conversation I enjoyed just the other day. There were four of us ordering sushi this past Monday in Kansas City. The conversation was about where digital is taking companies to new heights with disruptive challenges.
It spoke, very directly to me as to how businesses are aggressively looking for new ways, new skills, new people, to (re)build their business and deliver digital media products.
It is a short video -- let me know what you think.
Poke Ted here: TED Talk from Guy Kawasaki
No comments:
Post a Comment