Here are some indicators that your business, is not only ready, but, needs to incorporate mobile payments. Ask these simple questions and the put your plan in action.
Does your business rely upon repeat customers?
Many businesses, such as cafes and restaurants, offer something that is consumed on a daily basis. This implies a business that relies upon high purchase frequency. Make your brand part of your customer's daily routine.
Is your product or service offering becoming a commodity?
Successful markets and product innovation trends toward a
commoditization. As a commodity, the market is crowded with competitors vying for market share. Some brands and products, this occurs faster than others. Efficiencies are key to successful competitiveness and mobile payments offers efficiency in the check-out and ordering.
Do you target the younger demographic?
It is a well know fact that "millennials" interact with technology nearly 7-by-24. They are the ultimate early adopters of the latest in technology and trends. They expect products to be on the cutting edge, as they are. If not, they are not intimidated to post bad reviews and uninstall.
Are your customers in a hurry?
Mobile payments are more than a convenience to consumers on-the-go, they are part of a better customer experience.
