Twenty-two Percent - Buying More Often (Online)

mobile websites were the most commonly used option among people had visited the brands, across 12 of the retailers, with eBay the only brand to receive more traffic via its mobile app.

Amazon and eBay also receive the highest ratings for their mobile user experience. People were asked to score each retailer out of 10 and Amazon came top with a score of 7.8 while eBay was second on 7.6 and John Lewis third on 7.1.

- by Jonathan Bacon, MerketingWeek