Mobile Shelf Space

This term may have been around for some time, but I just heard it used recently. It gave me pause and reminded me that things do not really change. Although the cycles have compressed and the market has become virtual, the process is the same while on a different vehicle.

Brick-and-mortar retail controlled the shelf-space, then the internet opened up vast alternative distribution channels and the retailer was now trying to find ways to bring product to the shelf (and sell it). Retailers have become showcases for on-line purchases and have had to evolve and adapt to survive.

Now these vast distribution channels have a challenge for the seller -- how to gain shelf space for mobile Apps, in-line purchases, advertisement, etc. in this crowded market place. The issue remains the same, but the tools and approach have to be re-invented. Analytics and market study for the short attention span, small windows of "new Apps" and other bonus promotions have to be carefully planned and engaged. I do not have much to add to this topic but I have a lot to learn.

This whitepaper from ExactTarget (a Salesforce.com company) is a great place to start your learning.

Winning the Battle for Mobile Shelf Space