Geomarketing

Ran across this new mobile terminology. Geomarketing. Its familiar, but needs some new thought and education. I joked in a tweet by asking if, "is it geofencing but with a HUGE fence." Think of a new twist on CRM that can leverage big data.

Geomarketing is using geographical intelligence to optimize decision-making processes as regards sales and marketing. Geomarketing fits into a wider dynamic: market conquest and customer relationship development. It provides tools to enhance the knowledge of customers' profile, to discover new income pools and to improve the efficiency and returns on marketing actions.

-- GEOCONCEPT, the expert of Geomarketing

Geomarketing. Is it just geofencing with a HUGE fence? http://t.co/Efdy1W8Ngh

— Bob James (@mobibob) March 21, 2014